Post by anamika371 on Jan 14, 2024 3:54:18 GMT
WordStream’s services innovation strategist and one of PPC Hero’s top PPC experts, noted that given the limit of , negatives per campaign, this change makes it difficult if not impossible to protect a true SKAG structure. (SKAGs, or single keyword ad groups, restrict your ad group to a single keyword and a single ad.) You can’t optimize your ad copy for a single keyword when that keyword is liable to match to a wide range of queries.
Instead, Navah advises, “focus on the themes of your keywords and create Email Marketing List copy that speaks to the true pain point of the user.” She added: “This change is actually quite liberating from a management standpoint as you’ll have fewer ad groups and campaigns to build. Also, it’s yet another signal from the ad networks that health indicator metrics are being depreciated in favor of ‘We have data—trust us’ metrics (e.g., top of page instead of average position.
I also spoke with Kristina Simonson, who manages our own paid search and social accounts. Here’s what she had to say: Considering the shift towards automation, I’m not surprised to hear about this update—and honestly, I’m not mad about it either. As Google points out, of queries are new; unfortunately, humans don’t have the ability to predict brand new queries that a prospect may search on a given day. As the manager of our own account.
Instead, Navah advises, “focus on the themes of your keywords and create Email Marketing List copy that speaks to the true pain point of the user.” She added: “This change is actually quite liberating from a management standpoint as you’ll have fewer ad groups and campaigns to build. Also, it’s yet another signal from the ad networks that health indicator metrics are being depreciated in favor of ‘We have data—trust us’ metrics (e.g., top of page instead of average position.
I also spoke with Kristina Simonson, who manages our own paid search and social accounts. Here’s what she had to say: Considering the shift towards automation, I’m not surprised to hear about this update—and honestly, I’m not mad about it either. As Google points out, of queries are new; unfortunately, humans don’t have the ability to predict brand new queries that a prospect may search on a given day. As the manager of our own account.